Client Discovery Form
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Discovery Form · Dr. Michelle Garcia
Hi Michelle - we've prepared a short discovery form that covers the key decisions we'll work through together. Your answers come straight to me and we can start structuring the project from there.

— Ronny
⏱ About 8 minutes
Step 1 of 7
Where should the new site live?
This is a strategic question about your brand — not just a technical one. Here's the context.
Why this matters: Your current site, drmgarcia.com, serves a broad clinical audience — families, schools, state agencies, immigration applicants. The new site we're building is focused entirely on a different audience: attorneys and families navigating the legal system. Those are very different visitors with very different needs.

A dedicated domain (like autismlegalexpert.com) creates a clean, purpose-built identity for the legal lane — one that signals expertise immediately, ranks well in attorney-specific searches, and doesn't confuse your existing clinical clients who visit drmgarcia.com.

Refreshing drmgarcia.com keeps things simpler — one site to manage — but means the legal-focused positioning has to coexist with your broader practice content.

Either path works. We'll make a recommendation on the call, but your instinct here matters.
New dedicated domain
e.g. autismlegalexpert.com — cleanest SEO signal, separate identity. drmgarcia.com continues serving your broader clinical practice.
Refresh drmgarcia.com
One domain, rebuilt around the legal lane. Simpler to manage, preserves existing SEO equity.
I'm not sure yet
Happy to go with your recommendation — let's do whatever makes most sense strategically.
Step 2 of 7
Which headline feels most like you?
This becomes the first thing attorneys and families read on the new site. Pick the one that resonates, or write your own below.
Option A
"The national expert families and attorneys turn to when autism meets the law."
Good to know
Warm and accessible. Positions you as the trusted guide — the person people seek out when they need help. Works equally well for both audiences. Tone: approachable authority.
AttorneysFamilies
Option B
"When a person with autism faces the legal system, their brain works differently. We help lawyers and families prove it."
Good to know
The most emotionally resonant option. It names the problem plainly and positions you as the one who solves it. Strongest for attorneys who need to explain their client's behavior to a court — and for families who feel no one understands what they're going through. Tone: bold, empathetic, direct.
AttorneysFamilies
Option C
"IDD/ASD expert witness, forensic assessment, and prevention education — the only program of its kind in the country."
Good to know
The most credentials-forward option. Leads with your service categories and the "only one nationally" claim. Best for attorneys and system-level contacts (judges, DAs, law schools) who are scanning for specific expertise. Less warm for families in crisis. Tone: professional, definitive, authoritative.
AttorneysJudges / DAs / Law Schools
None of these — I'd describe it differently
Tell us what feels right in the field below. Even a rough phrase or a few words you keep coming back to is helpful.
Step 3 of 7
Which services should lead the site?
These become the most prominent sections — featured above the fold, in the navigation, with their own full pages. Everything else lives on secondary pages.
Select up to 3 — at least 1 required
Maximum 3 selections — deselect one to choose another.
✓
Expert Witness & TestimonyCriminal cases, family law, due-process hearings
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Forensic Psychological AssessmentPersonalized, non-templated evaluation reports
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QOL CurriculumPrevention + court-accepted treatment program, national train-the-trainer model
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Attorney ConsultationPre-trial strategy, during-case support, helping counsel understand ASD impact
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Family NavigationFree intro Zoom, ongoing resources for families navigating the legal system
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Speaking & CLE TrainingLaw schools, bar associations, judicial conferences
Step 4 of 7
What brand assets do you have ready?
Check everything you can send over now. Missing items are fine — we'll follow up. The only hard requirement before design starts is a professional photo of you.
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Professional headshot of Dr. GarciaHigh-res JPG or PNG — the only item required before design begins
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Logo filesSVG or high-res PNG with transparent background, any color variation
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Team photosBrandon Delgado, Dr. Josephine Avila, any other associates to be listed on the site
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CV or credentials documentPublications, speaking history, curriculum authorship, legislation connection
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Press or media mentionsLinks, articles, podcast appearances — dates are enough to start
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QOL Curriculum overviewAny existing one-pager, slide deck, or description document
Step 5 of 7
Attorney testimonials — are you on board?
This is one of the highest-value things we can add to the site — and we want to make it as easy as possible for you.
Why this is worth the effort: Attorneys hire experts based on two things: credentials and peer validation. Your credentials are exceptional — the curriculum, the legislation, the Mahoney relationship. But the thing that converts a visiting attorney into a client is seeing another attorney vouch for you.

A two-sentence quote from Mark Mahoney — in his own words, on your site — is worth more than any amount of copy we can write. It signals to every defense attorney who lands on the page: someone I know and respect has already vetted this person.

What we're asking: We write the outreach email for you. You review it, personalize the greeting, and send it. The request is short, respectful, and easy to respond to — most attorneys will reply with a sentence or two in under 24 hours. We build the testimonials section into the site design now, ready to populate as quotes come in — so there's no delay to launch.
Yes, absolutely
Send me the template and I'll reach out to Mahoney, Kelmar, and a few others I've worked with.
Yes, but I'd like to review the email first
Happy to reach out once I've seen and approved the template you draft.
Hold for now
I'd rather wait — we can add testimonials after the site launches.
Step 6 of 7
Pace and involvement
Two quick questions — how fast you want to move, and how involved you want to be in the decisions along the way.
How quickly do you want to move once discovery wraps?
The website build starts as soon as you approve the content outline. Your response time on reviews is the main driver of pace — so be honest about what's realistic for your schedule.
As fast as possible
I'll commit to fast turnaround on reviews — 1 to 2 days. Let's get to launch quickly.
Standard pace
I can turn around feedback within 3–5 business days. The proposed 6–8 week timeline works.
I need more flexibility
My schedule is hard to predict — let's build in buffer and stay in communication.
Which decisions do you want to be part of?
Check the things you want a say in. Anything you don't check, we'll handle and just keep you posted — no unnecessary back-and-forth.
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Site copy and messagingHeadlines, page descriptions, how your story is told
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Visual design directionColors, layout, overall look and feel of the site
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Domain name selectionFinal say on the new URL if we go with a dedicated domain
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Team bios and how associates are presentedDescriptions, titles, what each person's page says
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Photo selection and how I am represented visuallyWhich photos are used and where
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All of the above — I want to approve everything before it's finalizedWe'll send you each piece for sign-off before moving forward
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Keep me high-level — I trust your team on the detailsUpdate me on milestones; I don't need to approve every decision
Step 7 of 7
Anything else before we get started?
Questions, concerns, things we should know, or anything you want to make sure we don't overlook.
Review your answers
Looking good — here's what you've shared
Review each answer below. Hit Edit to go back and change anything, then send your responses to Ronny when ready.
Domain strategy
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Headline / value proposition
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Services to lead the site
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Brand assets ready to send
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Attorney testimonials
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Timeline preference
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Decisions she wants to approve
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Send your answers to Ronny
Your answers are formatted below. Copy them and paste into an email to ronny@red360.io — or use the button to open your email app directly.
✓ Copied!
Not sure which to use? Click Copy answers, then open Gmail, Outlook, or any email app, paste into a new email addressed to ronny@red360.io, and hit send. The Open in email app button tries to do this automatically — it works if you have a default mail app set up on your computer.